Under Armour Stock Is On Steroids But Investors Want More

â€Å"Under Armour stock is on steroids but investors want more† (Gillespie). Can Under Armour deliver? This company has been providing a great example for all companies to follow in order to be successful and attract investors. There are several solid reasons why Under Armour is able to attest to such a statement. Investors and consumers should invest in the Under Armour Company over the competition because its success is a result of serving as a great economic and social model for businesses everywhere. Under Armour is a widely known and financially successful corporation in today’s athletic apparel and performance industry; however nineteen years ago it all began with one man’s vivid idea. Kevin Plank, a young aspiring athlete and special team’s captain for the University of Maryland football team, was the first in 1996 to formulize an idea with purpose to provide athletes with a shirt to fit their workout and game needs. As any athlete knows cotton i s not the best choice for vigorous activity since this fabric does not dry quickly. This notion is what catapulted Plank’s idea. He put his ideas into motion by creating a blend of fabrics that worked best for the comfort of athletes as this was his main goal. Plank named his company Under Armour and based it upon one shirt that he advertised as â€Å"a tight fitting, moisture wicking t-shirt that supports your muscles and regulates your body temperature† (Under Armour, Inc.). He worked determinedly out of his car and his